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Professional Summary

Energetic assistant Media Planner with experience in web management, eCommerce retail, media strategy, and planning. Thrives in team settings with the ability to prioritize and communicate with others to promote seamless team structure and achieve long-term objectives. Strong creative copy abilities, with long-term goals of reaching senior management.


Microsoft Office Adobe Creative Suite 

Experience in Google Analytics 4, Google Tag Manager, & Data Studio
Knowledge and experience with Shopify &
Wix Hubspot Certified (December 2022)
Hootsuite Certified (December 2022) 
Learning PPC & Google Ads Certified (April 2022)
Training Completed for Photography & Printmaking (November 2015) 

Prisma/Media Ocean


Work Experience


Assistant Media Planner | Spark Foundry (Publicis Groupe)

  • Collaborated with senior media planners to develop media strategies and plans for large CPG and Alcohol clients.

  • Conducted market research and competitive analysis to identify target audiences and media opportunities.

  • Assisted in the negotiation and execution of media buys across various channels, including digital, print, TV, and radio.

  • Managed media budgets and ensured campaigns were delivered on time and within budget.

  • Monitored and analyzed campaign performance, providing insights, KPIs and recommendations for optimization.

  • Communicated with clients and media vendors to maintain strong relationships and ensure campaign objectives were met.

  • Stayed updated on industry trends and innovations to continuously improve media planning strategies.

  • Completed full media plans based on client briefs and executed 


Social Media & Website Manager | Closet Cravings

  • Implemented design elements into social media platforms

  • Integrated Google Analytics 4 and Google Tag Manager to assess consumer behaviour

  • Use of adobe suite programs for content creation and paid advertising platforms

  • Implemented brand personality through the website and social media platforms for full brand integration

  • Organized, photographed, and cataloged product inventory that was placed on the Shopify eCommerce website


Executive Campaign Assistant | Councillor James Dorner

  • Created and implemented visuals for campaign run and assisted in developing marketing strategies

  • Developed and ran active social media pages for the candidate

  • Assembled documents for data entry and developed campaign strategies through Excel and Microsoft word


Bartender & Bar Manager | Johnny Shotz

  • Was relied upon by owners to manage independently, frequently on short notice

  • Ensured individual customer satisfaction while managing numerous patrons

  • Trained multiple new hires and provided support during their employment to ensure their success

  • Managed the team and guided employees to work together to achieve optimal customer satisfaction



Advertising & Marketing Communications | St. Clair College

  • Maintaining a 90+% GPA.

  • Has been awarded 3 scholarships

  • Excelled in marketing planning, digital design, email marketing, web analytics, social media marketing, mobile marketing, copywriting, web design, and search engine optimization.

Awards & Competitions


Vanier | Integrated Marketing Communications 4th Place

  • Competed Nationally in VANIER 2023 integrated marketing communications competition. Was placed against 30 schools across Canada and given three hours without internet or external resources to create a full IMC with the given case. 

  • Placed 4th in the division out of 30 schools. 


OCMC | Marketing Strategy Award

  • Entered and won the Ontario Colleges Marketing Competition in 2022 for Marketing Strategy, competing against 30+ other Ontario Marketing Programs. Was assigned a marketing problem for Pearson Canada and revitalized the problem with an integrated marketing campaign in under one week, then presented to Pearson.

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